We are paid by the operators we link to

Every outbound link to a casino brand on this site is a commercial link. If you follow one, open an account and play, the operator may pay UK Chip Parade a commission. You pay nothing extra for arriving through us, and the operator’s offer to you is the same either way.

What the commission is paid on

Arrangements in this industry vary. Payment may be a one-off amount for a new funded account, a share of the revenue the operator earns from that account over time, or a combination of the two. In every case the money comes from the operator, not from you, and it is triggered by activity on their side rather than by clicks on ours.

Where commercial relationships can and cannot reach

Being paid by the businesses you write about is a real conflict of interest, and pretending otherwise would be worse than disclosing it. So, plainly:

• Commercial relationships may influence which brands appear and how prominently they are placed. A brand with no commercial route to us may simply never be researched, because researching it earns nothing. That is a limit on our coverage and you should read the line-up with it in mind.
• They do not influence the licence facts. Licensee names, account numbers, licensed products, dates and registered addresses come from the public register and are not negotiable.
• They do not buy a band. The Excellent, Strong and Mixed labels follow the published method in our editorial policy. No operator can pay for a better one.
• They do not buy silence. Where the register records regulatory action against a licensee, the count appears in our comparison table regardless of the commercial position.
• No operator sees a page before publication or has any right of approval over what we write.

Who you are actually dealing with

When you leave this site through one of our links, you leave for a separate, independent business. Your account, your deposits, your withdrawals, your identity checks and any dispute are entirely between you and that operator. UK Chip Parade is not a party to it, holds no money, and cannot act for you. The operator’s own terms and conditions and promotional rules control the relationship — including the parts about verification, dormant accounts and withdrawal limits — and they override anything you read here.

How the links are built

Our links point at the web address the Gambling Commission has on file for that licensee. We do not run visitors through unrelated redirect chains, we do not disguise where a button leads, and the label on a button names the destination it opens. Links may carry parameters that let us and the operator recognise that the visit came from this site; they carry no information about you.

Why we tell you all this on every page

Because a comparison site that hides its funding is asking you to trust a judgement you cannot audit. Ours is on the surface: a short line-up, a published method, verifiable licence facts, and a commercial model stated in the footer of every page. If you would rather not use our links, the registered web addresses are printed in plain text in our comparison table and in the footer, and typing one into your browser costs us the commission and costs you nothing.

Last reviewed 27 August 2026.